Not a lot of athletic-apparel companies would let an avant-garde Japanese designer get in the way of their drive toward the bottom-line mainstream, but the collaboration between Yohji Yamamoto and Adidas has proved itself critically and commercially and inspired similar matchups (Adidas also has a line with Stella McCartney, and Alexander McQueen has done pieces for Puma). From its first collection, spring 2003, Y-3 was meant to be a real business for both sides, not a vanity project. Adidas shows it on the runway every season (at first in Paris but more recently in New York). A voluminous skirt or a distressed gray-jacket might seem an odd thing to find on the sales floor at a store attached to a sports brand, but Y-3 is doing well enough that accessories have been added and freestanding stores are starting to appear around the world (although none in New York, as of fall 2006).
(source: nymag.com)
（隱藏）Not a lot of athletic-apparel companies would let an avant-garde Japanese designer get in the way of their drive toward the bottom-line mainstream, but the collaboration between Yohji Yamamoto and Adidas has proved itself critically and commercially and inspired similar matchups (Adidas also has a line with Stella McCartney, and Alexander McQueen has done pieces for Puma). From its first collection, spring 2003, Y-3 was meant to be a real business for both sides, not a vanity project. Adidas...
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