聯繫真實的人

  • Reach over 300,000,000 active Facebook users.
  • 設有各種社會裡的相關選項，使您的廣告更適合指定目標。
  • 利用相關的廣告增加人們對您的產品的需求。

刊登你的 Facebook 廣告

  • 快速地建立圖像和純文字的廣告。
  • 為你的個人網站宣傳，或者為 Facebook 裡的某些內容如「專頁」這些頁面或「活動」刊登廣告。
  • Choose to pay per click (CPC) or impression (CPM) in your local currency.

優化您的廣告

  • Track your progress with real-time reporting.
  • 了解什麼人點擊了你的廣告。
  • Make modifications to maximize your results.

Take a few minutes to gather some items you'll need to create your Facebook Ad:

連結

決定是否為你的網絡專頁或 Facebook 上的某些內容（如專頁、應用程式、群組或活動）刊登廣告。

廣告訊息

用簡潔的文字來創造清楚、有針對性的文案，以便直接和您想要接觸的網友溝通。廣告標題最多可使用25個字，內容訊息則不要超過135個字。

相片

請為你的廣告選用引人注目又相關的圖片，以適當搭配你所要宣傳的產品或服務。你的圖片尺寸會經過調整，以便置入寬110px高80px的方格內。

或者了解關於製作的流程

Step 1: Design Your Ad

Upload creative including a title for your ad (up to 25 characters in length including spaces) and content for the body of your ad (up to 135 characters in length including spaces) in the space provided. As you are creating your ad, a preview of it will be shown to you.

你同時可以上載一張相片或圖像。然而，這是選填項目。要知道更多關於使用照片的最佳方法，請 check out our FAQ 。

接下來，請決定您要網友被導向你的網站，或是 Facebook 的某個內容，例如，專頁、應用程式、群組或是活動頁面。

在這個步驟中，您也可以依照年齡、性別、地點精確地選擇廣告對象。如果您點選這個項目，當用戶的朋友們和您的品牌或公司行號有所互動時，我們會將此類動態內容通知給這些用戶。 in our FAQ 有更多關於社交動作方面的資訊，歡迎參考。

步驟 2：尋找目標

依據以下選項，確定你的廣告觀衆：

  • 地點
  • 年齡
  • 性別
  • 關鍵字
  • 學歷
  • 工作地點
  • 感情狀況
  • 關係興趣
  • 語言

利用人口統計資料和心理變數條件過濾真實廣大的用戶群，確切地找到您要的廣告目標對象。Facebook 的預設值，是以預設地點所有十八歲以上的用戶為廣告目標。不過，我們建議您依照您的廣告性質，做適當的修改，以求找出最適合相關的廣告對象，同時別忘了參考符合您篩選條件，大略估計出來的人數。欲知更多詳情，check out our FAQ 以暸解每項過濾條件。

步驟 3：廣告宣傳和定價

替您的廣告活動命名。請記得，在同一個宣傳活動下的所有廣告，只能有一個統一的每日預算及廣告時間表。

廣告宣傳已經建立完成，接著，請設定你的每日預算和廣告時間表。你每天打算使用多少經費？我們規定的每日最低預算是 1 美元。接下來請訂定你的廣告刊登時間表。你希望你的廣告宣傳能在廣告批核通過之後就開始連續的刊登呢？還是你要設定一個開始與結束的時間？

Decide whether you want to pay for clicks or pay for views. For more information about best practices for each payment type, check out our FAQ.

最後，根據你的付費方式，你必須確認你要選擇依每次點擊付費，或是依每千次瀏覽量付費。建議的出價範圍顯示的是和你的目標群眾雷同的廣告主們目前的出價。想達到最好的結果，建議您的出價至少要和建議出價一樣高。

Step 4: Review Your Ad

你即將完成廣告刊登的所有步驟。最後，請檢查你的廣告，檢視廣告對象、預算，以及廣告內容本身有沒有錯誤。只要按「修改廣告」，你可以隨時更動任何廣告細節。檢查完成之後，請輸入你的信用卡資料，並按下「送出訂單」。所有的廣告都必須先通過我們的品管審核，以確定廣告內容符合我們的內容管理規定。我們建議你詳讀建議最佳的方法以及常見的廣告錯誤。

Reach the Right People at the Right Time.

I have found [Facebook Ads] SO effective. My business wouldn’t be anywhere close to where it is today if it weren’t for Facebook, and the ads campaign.
&mdash Chris Meyer, President
View CM Photographic Page

People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic — 24-30 year old women whose relationship status on Facebook indicated that they were engaged.

Original ad placed

Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographics’ website from the ads, 60% became qualified leads and actively expressed interest in more information.

Flexible pricing and real-time suggested bids provide guidance for cost-effective ad campaigns.

StorQuest's Total Rentals

Facebook helped our client target a specific audience and offer a solution for their specific needs. Offering college students self storage right at the end of the semester with Facebook Ads helped StorQuest post record-breaking student occupancy rates.
— Dan Hobin, CEO, G5 Search Marketing
View StorQuest's Page

Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuest self service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location).

Original ad placed

The results from StorQuest's Facebook ad campaign were one of their highest performing online advertising efforts:

  • Over 50% increase in same store total rentals versus prior year.
  • 10% conversion rate from visits originating from Facebook Ads.
  • On par with Google AdWords on a cost-per-lead and cost-per-customer basis.
  • $1.25 CPC delivered $10.25 cost-per-lead.
  • $100 average rentals; $600 average life time value per customer.

Combining marketing solutions on Facebook for a positive ROI.

Click Through Rate

To date, Facebook has been our best performing ad campaign online. It’s hard to beat the low cost of participation and uniquely engaged audience.
— Damion R. Martin, PR & Marketing
View Nippon Airways Page

When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a user’s friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for ongoing messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience.

Original ad placed

Average campaigns for ANA result in CTR of 8 - 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination.

需要協助開發理想的 Facebook 廣告解決方案嗎？聯絡我們的銷售團隊